JHB Curtain Cleaning · Internal Operations
Master Operations Manual
Executive Onboarding & Systems Presentation Slide Deck
PLATFORM RELEASE v0.5.0 ENTERPRISE · SLIDE 1 OF 7
JHB CURTAIN CLEANING
Master Systems Operations & Onboarding Manual
Complete Architecture, Autonomous Outreach, Meta & WhatsApp Cloud API, Attio CRM, and Daily SOPs.
Lead Operator: Stephen (+27 75 011 9200) · jhbcurtaincleaning.co.za
CORE ENGINE · SLIDE 2 OF 7
System Architecture & 4-Tier Data Pipeline
Full-Stack Data Flow & Resilience
- ▪1. Inbound Channels: Web Portal (48 routes), Meta CTWA Ads, WhatsApp direct line, B2B cold outreach (800 leads).
- ▪2. Ingestion Engine: /api/leads, /api/webhooks/whatsapp, Vercel Blob (3 photo attachments), multi-tier fallback archive.
- ▪3. Core Operations: Attio CRM (1,705 clean contacts), AgentMail (stephen-1015@agentmail.to), Meta CAPI (SHA-256), Sanity Studio.
- ▪4. Automated Responses: Residential Welcome, Commercial Protocol, 10% Trade Partner Kit, 5-Star Review Solicitations.
CONVERSION HUBS · SLIDE 3 OF 7
Lead Capture & Ingestion Engine
3 Dedicated Customer Intake Portals
- ▪Residential Wizard (/quote): Fabric & room selector, photo uploader, 'Do Not Take Down' zero shrinkage notice.
- ▪Commercial Assessment (/commercial-assessment): Hotel/corporate intake, room count, SANS 1423 Fire Retardancy summary.
- ▪10% Trade Partner Hub (/trade): Interior Decorator portal with passive revenue calculator and unique Studio Referral Codes.
- ▪Multi-Channel Lead Resilience: Attio CRM + AgentMail + Meta CAPI + Private fallback archive (0% lead loss).
B2B PIPELINE · SLIDE 4 OF 7
Autonomous B2B Email Outreach Engine
3-Touch Cold-to-Warm Multi-Sequence
- ▪Touch 1 (Day 1): Plain-Text-First peer question from Stephen (0 tracking pixels, 99%+ inbox deliverability).
- ▪Touch 2 (Day 4): High-Visual Google Stitch metallic MJML HTML proof card with The Leonardo Sandton case study.
- ▪Touch 3 (Day 8): Short, graceful breakup note leaving door open for Highveld winter dust storm season.
- ▪Anti-Spam Audit: 19/19 email templates pass 100/100 POPIA and spam deliverability rules.
META INTEGRATION · SLIDE 5 OF 7
Meta Ads & WhatsApp Business Cloud API
Conversational Commerce & Ad Tracking
- ▪WhatsApp Webhook (/api/webhooks/whatsapp): Callback URL & verify token (jhb_curtain_cleaning_meta_2026).
- ▪3-Button Interactive Menu: Instant auto-responder for Residential Clean, Commercial/Hotel, or 10% Trade Partner.
- ▪Meta Conversions API (CAPI): Server-side event tracking with SHA-256 data hashing for Facebook & Instagram Ads.
- ▪Verified Meta IDs: Business ID 1164022258518231 · Page Asset ID 867076983156221 · Instagram @curtaincleaningjhb.
OPERATIONAL SOP · SLIDE 6 OF 7
Stephen's Daily Operational SOP
Time-Blocked Execution Routine
- ▪07:30 AM ── Check AgentMail Ops Inbox (stephen-1015@agentmail.to) for overnight quote requests & photo uploads.
- ▪08:00 AM ── WhatsApp Assessment Confirmations (+27 75 011 9200) with scheduled residential clients.
- ▪09:00 AM ── Launch Daily B2B Outreach Batch: python scripts/b2b_multi_sequence_dispatcher.py --segment hotel
- ▪04:00 PM ── Generate Commercial Proposals for day's site inspections: python scripts/generate_commercial_proposal.py
- ▪05:30 PM ── Trigger 5-Star Google Review Solicitations for completed jobs (https://g.page/r/CbZEjFiE3HjZEBM/review).
MAINTENANCE · SLIDE 7 OF 7
Terminal Maintenance & Execution Commands
Platform Health & Test Commands
- ▪Run Full Test Suite (6 Suites): npm run test:all
- ▪Test Lifecycle Automation Triggers: npm run test:triggers
- ▪Test Meta CAPI & WhatsApp Webhook: npm run test:meta
- ▪Crawl & Verify All 48 Routes: npm run test:crawl
- ▪Audit Email Spam Deliverability: python scripts/audit_spam_score.py
- ▪Generate Commercial PDF Proposal: python scripts/generate_commercial_proposal.py
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